The brand
A name that's a question.
MINDSET, two points. The two points open the question that is under each exercise: what mindset do you need to get what you want? The answer is you write it, and train it one lap after another.
The claim
choose yours.
The claim completes the name: which mindset, you choose. With the four words of the method, the same name becomes the question of every moment.
- Challenge.Challenge
- Choice.Choice
- change.Change
- Chance.Opportunity
The cycle and the colors
Four words, four colors.
Challenge, choice, change, chance: challenge, choice, change, opportunity. Each challenge demands a choice, each choice brings a change, each change opens an opportunity, and a caught opportunity becomes the next challenge. Each word has a field, the full color of the cards, and an accent, the color that shines on the dark. Then there is the pause, to stop.
- Challenge.ChallengeWhat is this situation asking of me, and what do I have to meet it?
Accent on the dark
Field #ED3912 → #B80049Accento #FFE47D
- Choice.ChoiceWhat do I choose to do, and why?
Accent on the dark
Field #1E64EF → #5B2BB4Accent #6CF7F7
- change.ChangeWhat has changed, and what have I learned?
Accent on the dark
Field #008C46 → #006965Accento #D1FF74
- Chance.OpportunityWhat opportunity do I see, and which one can I create?
Accent on the dark
Field #C91B86 → #DE4E4BAccento #FFD988
- PauseA moment to stop.
Accent on the dark
Field #328092 → #4D6291Accento #C0EEFA
The logo
The name, and the two color stitches.
The letters
They have the color of the text: dark on the light, light on the dark.
The two points
Always in color: above the challenge, under the choice.
Free space
Around the logo, at least the height of one point on each side.
Minimum height
On screen, 16 px for logo and 24 px for sign.
The logo remains intact
The two points are attached to the name, in the proportions of the drawing, without shadows or contours.
Download
The fonts
Atkinson Hyperlegible Next, to read well.
All texts are in Atkinson Hyperlegible Next, from the hyperlegible family of Braille Institute, designed for those who see little: letters and figures that are not confused. This version is of Applied Design Works and Letters from Sweden, licensed SIL Open Font License 1.1. The name in the logo has its own character: Figtree, weighing 800.
Titles 800
The text that is read 400
The subheading application 300
The voice
Straight, warm, yours.
She's calling you "you."
In Italian, short sentences, one step at a time. The words of the person come back between
He says what he does.
Export everything to a file whenever you want. . .. Reminds you who you haven't heard from for a while.
He has his words.
Mindfulness, training, step, lap, test, confidence: the same in the app, in the Mini App and on the site.
Show evidence.
Where there is a search, the exercise has its own "Why?": what does it say and how solid it is.
The domain
Because mindset.xin.
- •
Trust, believe. It is the way in which the registry, Elegant Leader Limited of Hong Kong, asked for the domain to ICANN: a space of reliable names, for those who want to be recognized as such.
- •
Trust in itself: for the dictionary of Taiwan's Ministry of Education, believe that it can carry out a task, that it has the capacity to do so. It is the confidence that mindset: measures, exercise after exercise.
- willow
With another tone, xin is also the heart and mind.
- willow
And what's new.
Trust, mind, new: the domain says in a syllable what the name asks.
Sources: meanings and pronunciations from the Unicode Unihan database (信 “trust, believe”, 心 “heart; mind”, 新 “new”); 自信 from the revised Mandarin dictionary of Taiwan’s Ministry of Education; the domain registration and purpose from the IANA top-level domain database and the ICANN application (question 18), read on 5 October 2026.